Brendon Burchard and I just recorded a wonderful teleseminar on Publishing and Publicity. I hope you enjoy it!
Listen in and then come meet us at Author101University in LA
Mar 5th-6th. 15 Speakers and 10 Literary agents wanting to meet you!
You need to check out Author Source and their Sponsorship Marketing Program. They DO IT FOR YOU!
Author Source President Mitch Mortimer and his team have years of experience selling sponsorship for clients including working in NASCAR. They help you build your Sponsorship Platform and then they go out and find you sponsors. They are out there and want to give you money! You owe it to yourself to check these guys out.
http://www.sponsorshipmarketing.biz
I just received some amazing news!
We just added another Mega Instructor for our upcoming
Author101 University to help you take your business to the
stars in 2010!
On March 5-6 in Los Angeles, joining Mark Victor Hansen,
Barbara De Angelis, Loral Langemeier, and your other amazing
instructors is
Internet marketing master…
Armand Morin!!!
See the whole line up and register here:
http://www.author101university.com
Many of you know Armand, as he is one of the most referenced
names in Internet marketing.
A quick search on Yahoo, Google and MSN and youíll see his
name alone is on over 1,000,000 website and is mentioned
in countless books on Amazon.
For those of you who don’t yet know Armand, he has an incredible
story.
In 1996, he started with $1.83 in his pocket and no
experience and has grown it into a $65,000,000 international
business which has done business in 121 countries around
the world.
Over the past 13 years, he has built his multimillion
dollar Internet Marketing business to the point that he
is one of the most well known Internet Marketers in the
world today teaching everyone from newbies to the experts.
Armand’s thousands of students have also produced millions of
dollars in online revenue.
At Author 101 University, he will be sharing with you the exact
techniques and strategies he uses in his business every day.
He has a straight to the point teaching style with an unique
ability to literally transform a business in 90 minutes or
less and has made him a highly sought after speaker all over
the world.
The best part is you don’t have to be a tech geek (I’m definitely
am not).
His teachings is for the non-techie mind, everything is in plain
English, very easy to understand and learn.
It will be an epic event, register now while seats are still
available.
I am happy to announce that the amazing New York Times #1 Best Selling author
Barbara DeAngeles has joined the faculty at Author101university
March 5-6 in Los Angeles. This is at the Westin LAX. Rooms are only $109.
Right now you can get early bird special and bring a friend for free.
She joins Mark Victor Hansen, Ken Atchity, Brendon Burchard and 10 other teachers
See details at http://www.author101university.com
As predicted by Publisher’s Weekly (Against All Odds, March 2, 2009), Morgan James Publishing is thriving in these tough times. Morgan James reports a 52% increase in overall books sales through retail channels for year end 2009 over 2008 and a 12% increase in titles released during the same period.
Morgan James founder David Hancock touted the company’s ability to improve the bottom-line during the year, including downsizing it’s operational office in Southeastern Virginia and selectively taking out of print slow selling hard cover titles and focusing more on trade paperback. Various cost reductions and selected staff reductions helped to improve margins, and Hancock said Morgan James remains positioned to achieve its goal of another 10% expected increase in 2010. Hancock also praises Ingram Publisher Services for their hard work and focus during these times.
David Hancock points out that 80% of it’s reduced staff are still being utilized on a freelance basis. Morgan James also has increased it’s use of accredited interns from local Universities.
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Meet David Hancock on Mar 5-6 in Los Angeles at Author101University
They don’t pay off on effort … they pay off on results.
No one ever choked swallowing his or her pride.
Don’t just mark time; use time to make your mark.
People don’t plan to fail, they fail to plan.
Technology should improve your life, not become your life.
The best way to be somebody is just to be yourself.
The best vitamin for making friends is B1.
It is not a question as to who is right but what is right.
The difference between failure and success is doing a thing nearly right and doing it exactly right.
Many people hear … but few people listen.
There is no free tuition in the school of experience.
The person who has no goal does not fear failure.
The best way to get even is to forget.
It is better to forgive and forget than to resent and remember.
Make decisions with your heart and you’ll wind up with heart disease.
People have a way of becoming what you encourage them to be—not what you nag them to be.
You can win more friends with your ears than with your mouth.
When you kill a little time, you may be murdering opportunity.
Education is an investment and never an expense.
Ideas won’t work unless I do.
It’s never right to do wrong, and it’s never wrong to do right.
Your smile is more important than anything else you wear.
Gratitude shouldn’t be an occasional incident but a continuous attitude.
Helping someone up won’t pull you down.
Those that have the most to say usually say it with fewest words.
If you don’t learn from your mistakes, there’s no sense in making them.
People wrapped up in themselves make pretty small packages.
When is the last time you did something for the first time?
I also wanted to share these gems from unknown authors whose wisdom is timeless.
Smart is believing half of what you hear; brilliant is knowing which half to believe.
One thing I can give and still keep is my word.
Those who beef too much often land in the stew.
Compromise is always wrong when it means sacrificing principle.
Most people say they are willing to meet each other halfway; trouble is most people are pretty poor judges of distance.
If you don’t know where you are going, any road will get you there.
Most people aim to do right; they just fail to pull the trigger.
Most people fail in life because the wishbone is where the backbone should be.
Courage is not the absence of fear; it is the mastery of it.
Friendship doubles our joy and divides our grief.
Happiness can be thought, taught and caught—but not bought.
Burying your talents is a grave mistake.
Praise, like sunlight, helps all things to grow.
Life just gives you time and space—it’s up to you to fill it.
The heaviest thing I can carry is a grudge.
A stumble may prevent a fall.
Failure is no more fatal than success is permanent.
Attention: Authors or Publishers (or aspiring authors or publishers) who want to make serious money in the publishing business. The vast majority (99%) of authors make less than $50,000 a year. This is the seminar to show you how to be in the other 1%!
View video testimonials from some of our previous attendees
Click a video to play
More testimonials…
I’ve waited two years to discover a program so complete that it blows the competition away. Not only was the seminar filled with better than broadway entertainment with presenters that were the creme de la creme, but the information was invaluable to launch any attendee with the tools for success. This seminar is a must for anyone desiring to achieve success.
- Jilliana Raymond
Just came back from the publishing seminar. It was great to be there. Thank you to all for the super content and presentation. This was the best seminar I ever went to!
- Robert Merin
I learned so much at Author 101. Thank you. But most importantly, I made friendships and felt a part of a group that will be a two-way blessing for years to come, I believe.
- Karey
Just wanted to say how amazing the Author 101 conference was. I flew from Dubai just to be a part of this and it exceeded all of my expectations.
On top of the fantastic networking opportunity there was a wealth of knowledge passed on that was beyond any price paid to attend this event.
I really cannot say enough about what I learned and took away from this experience. I have already begun motivating people around me who have thought about writing or who I know that has a marketable story to tell.
- Jayme Harris
Rarely have I found such bang for the buck. If I had left at noon on the first day, I already would have gotten my money’s worth and then some.
- Dick Methia
I just wanted to take a moment to tell you how welcome you made my wife Sandy and I feel at Author 101 at the Westin in Los Angeles. L.A.’s my home town and I felt like we were visiting an old friend who just happened to have the best speakers and motivators in the business in his living room.
You and OUR associates do a wonderful job and it is splendid to be working with you as an author with Morgan James Publishing. I can’t wait until we publish my book “Drunk and Disorderly, Again My Name is Hoot, I’m an Alcoholic,” to utilize some of the many techniques and shortcuts we learned over the course of the day.
-Hoot
Dynamic speakers. Amazing people. Invaluable information. Words cannot totally define the ‘magic’ of this event … It was beyond magical.
The event opened me to a world filled with so much positive energy, brilliant minds and TRUTHFUL information.
It was by far the most valuable seminar I have ever been to and worth its price a million times over. Thank you from the bottom of my heart. My life has been changed forever.
- Nancy Hayssen
Thank you for a fantastic event.
Author 101 delivered on its promise. I didn’t just learn what it takes to succeed as an author, I got the insider’s look at how to execute a publicity strategy, get on top radio shows and build powerful relationships with corporations and non-profits.
I feel privileged to have this information and be connected to those that have the secrets to reaching millions of people and making millions of dollars doing it. I am also in awe of the way the material was presented and given from the heart of your speakers and yourself. This wasn’t just a conference; it was an invitation to be part of a network of givers and receivers. Thanks for giving so much of yourself and bringing such a fantastic slate of speakers into one jam-packed event.
- Alice
The workshop was wonderful. There was so much information that I’d never heard anywhere before. I’ve always been afraid of the business side of writing; I wish I could just write. But this workshop gave me loads of actions I can run with to market my writing. The people were great too. It was worth getting up at four in the morning, returning at 12:30 at night, and driving three hours each way. I’m still excited about it.
-Gabrielle Lennon
“Top Publishing and Marketing Experts Reveal Tools and Techniques to Get Your Book Published and Double or Triple Your Income as an Author or Publisher.”
Author101 University
March 5-6 in Los Angeles
Don’t miss the special Bonus session with Tom Antion on Thursday night at 7:00 pm. The Insiders special early bird session is FREE to all attendees!
Space is limited and this event will sell out. Register early to insure your attendance!
Early Bird Special starts today
$299. and bring a friend for FREE.
http://www.author101univesity.com
SURFIN’
Maybe you are not an executive, but the advice given at The Wall Street Journal’s career website can be helpful to anyone. www.careerjournal.com <http://www.careerjournal.com/> offers advice on job-hunting,
salary and hiring info, and tips from top columnists on the job market. Also there’s a database of (mostly well-paying) jobs. If you need to discuss an issue of sensitivity or just a comment on a company,
they have an excellent posting board where members contribute and share ideas.
You’re visiting New York and don’t know which restaurant to eat at? That’s a common problem. Fortunately, a friend will probably point you in the right direction and there are dozens of guides to send you to the cuisine
of your choice. But none of them will tell you which passed the NYC restaurant health inspection. Just for fun you can check which restaurants have vermin or the workers are not washing their hands after going to the bathroom.
The New York City Department of Health keeps this database current at http://www.nyc.gov/html/doh/html/rii/index.shtml. Actually, the vast majority of restaurants in New York City pass inspection and have no violations,
due to stringent enforcement. But to decide how much contamination is acceptable in your next restaurant visit, take a look.
It’s hard to keep up with the news when you have so little time. You know how friends or colleagues will email you an article they read in their local newspaper. Now you can appear as well read as them by having
at your fingertips a database to every newspaper in the USA. NewsVoyager http://www.newspaperlinks.com/home.cfm provides direct links to most newspapers in the country searchable by state, city, frequency
(daily vs. weekly) or specific section of newspaper i.e. classifieds, business, etc. Now you can seem all-knowledgeable by forwarding that interesting article about “Tourists Don’t Mind Sharing Vacation
With Hell’s Angels” from The Powell Tribune (A local Wyoming paper.)
MARK DOWN THE DATES - March 5-6 in Los Angeles
AUTHOR101UNIVERSITY is coming back
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GUERRILLA MARKETING FOR WRITERS
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Our book Guerrilla Marketing for Writers 2nd Edition 2010 comes out in January. I will be sharing from our new book-
WHY YOU HAVE TO BE A GUERRILLA MARKETER
The book didn’t sell because I didn’t promote it.
—THE MOST VISIBLE HUMAN BEING ON THE PLANET (President Bill Clinton, author of Between Hope and History. Meeting America’s Challenges for the 21st Century)
The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. Every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For
guerrillas, the only business criterion that counts is profits.
Marketing is anything done to sell a product or service and maintain relationships with the people who make the business possible. Fortune 500 companies spend millions to market their products.
But like most entrepreneurs, authors don’t have millions to spend. They have to be guerrilla marketers. They have to use unconventional weapons and tactics that substitute time, energy, and imagination for money. That is the essence of guerrilla marketing.
THE DIFFERENCES BETWEEN GORILLAS AND GUERRILLAS
What are the characteristics of guerrilla marketing as opposed to traditional marketing? Guerrilla marketing differs in twelve ways:
1. Traditional marketing uses as big a budget as possible; guerrilla marketing substitutes time, energy, and imagination for money.
2. Traditional marketing is geared to big businesses; guerrilla marketing, to owners of small businesses with a big dream but not a big bankroll.
3. Traditional marketing measures effectiveness with sales; guerrilla marketing, with profits. Jay started teaching guerrilla marketing for the University of California at Berkeley
Extension in the seventies, but Washington Irving had perfected it long before him.
4. Traditional marketing is based on experience and then judgment that involves guesswork. Guerrilla marketing is based on psychology—the laws of human behavior that determine buying patterns.
5. Traditional marketing recommends that businesses increase their production and then diversify by offering allied products and services. Guerrilla marketing recommends that you maintain your standard of excellence by focusing on writing your books, and diversify only if you can create synergy that helps sell your books without lowering their quality.
6. Traditional marketing encourages linear growth by adding new customers. Guerrilla marketing also encourages attracting new customers but recommends that you grow your business exponentially by using service and follow-up to create more transactions, larger transactions, and referrals from your present customers.
7. Traditional marketing advocates destroying competition; guerrilla marketing urges you to cooperate with competitors and create win-win opportunities with other authors.
Why You Have To Be A Guerrilla Marketer
8. Traditional marketing believes that one marketing weapon alone can work; guerrilla marketing believes in the synergy created by a combination of weapons.
9. Traditional marketing urges businesses to count their monthly receipts to see how many sales they’ve made; guerrilla marketing recommends that you count how many relationships you make each month because each relationship can generate many receipts.
10. In the past, traditional marketing didn’t encourage using technology because it was too complicated, expensive, and limited; guerrilla marketing has always embraced technology because it’s simple to use, reasonably priced, and limitless in its potential.
11. Traditional marketing identifies a handful of marketing weapons that are relatively costly; guerrilla marketing begins with a base of one hundred weapons, more than half of which are free, and urges you to create others.
12. Traditional marketing intimidates small-business owners because it is enshrouded in mystique and complexity; guerrilla marketing removes the mystique and puts you in control.
Get the book at amazon at
http://www.amazon.com/Guerrilla-Marketing-Writers-No-Cost-Low-Cost/dp/1600376606/ref=sr_1_2?ie=UTF8&s=books&qid=1260301180&sr=8-2
Write down the five main points you want to cover.
List anecdotes, facts, or jokes that help you make each point effectively.
Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host’s prior-interviews to find his/her favorite questions and approaches so you’ll know what to expect and how to respond.
Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.
Practice by having friends and family pretend they’re the interviewer and question you.
When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures.
Ask your interviewer to honestly appraise your performance.
When friends and family aren’t available to help, interview yourself aloud.