Rick Frishman’s Blog

Good morning and Happy Father’s Day!

Here is a teaching video you may like

http://www.youtube.com/watch?v=kbwhaLAhDak

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MAKE MONEY AS A SPEAKER
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Suppose you could make $2,500.00 to $10,000.00 or
more simply by giving a 90-minute speech based
on your book (or expertise if you don’t have a book)

Would you be interested?

If so, join my friend Steve Harrison of Radio-TV
Interview Report (RTIR) for a free telephone
seminar on Thursday, June 17th on which you’ll hear
him interview author/speaker James Malinchak on how
to get started giving paid speeches — even if
you’re a complete unknown in your field.

Speaking is one of the best ways to dramatically
increase your income as an author (or anybody
with expertise).
In fact, I know many authors who make 90% or more
of their incomes from speaking and less than 10%
from book sales.

Steve’s offering this free “teleseminar” on
Thursday, June 17th at your choice of two times:
either 2:00 pm Eastern (11:00 am Pacific)
OR 7:00 pm Eastern (4:00 pm Pacific)
Go here now to register for Thursday’s call:

http://www.speakertrainingteleseminar.com/?10065

The 2010 Ethan Awards has issued a call for entries for its 5th annual program honoring the entrepreneurial author and to generate public recognition of the efforts, accomplishments, and positive contributions of entrepreneurial authors worldwide. The Ethan Awards mission is to raise the profile of exemplary authors among the press, the community, and the general public.

Nominate your favorite entrepreneurial author and help spread the word by rating the nominations and letting the world know why you feel the author should win.

http://www.EthanAwards.com

Get Alex Carroll’s Radio data base at http://www.publicityvault.com

Empires may start with great, innovative ideas, but their success is usually fueled by their leaders’ passion. Ideas are plentiful, and when standing alone, they’re seldom enough. To be successful, they must be well implemented and strategically directed.

Passion energizes ideas; it creates the excitement that drives their realization and success. Business leaders’ enthusiasm attracts supporters, followers who believe in their leaders’ visions and will tirelessly strive to make them work. Supporters who feed off their leaders’ passion will enlist others to advance the cause.

WHAT IT  MEANS: All successful businesses need direction; they must continually be kept on tract. They must have a mission and be true to it. Great leaders excel at providing that direction. They succeed because they are convinced of the value of their mission and excel at communicating the depth of their belief to others. Great leaders’ passion inspires and excites others and convinces them to follow their lead.

ACTION PLAN: Unleash your emotions so that they come across in your actions and speech. Express your true feelings, but don’t exaggerate or become overly dramatic. Always be honest. Excitement is contagious when it’s genuine, but people can sense if what they’re told doesn’t ring true. If they don’t believe you, they will turn you off and you can end up preaching to an unreceptive flock.

EVEN BETTER: Surround yourself with advisors who are objective and will tell you the truth. Then, listen to them. Passion can be a double-edged sword. Although it can excite and inspire others, it can also keep you from seeing or not giving sufficient weight to flaws in your basic thesis or approach. Have your advisors constantly monitor you to make sure that you don’t stray.

These days, no one has the time to listen to the full story. People want a capsule of information delivered in a few seconds that is easy to swallow and switches on their mental light bulb. So if you get an opening, you’d better make it good! “If you can’t express what you want and why it’s newsworthy in ten seconds, you’re off the phone,” advised a news director for a major NBC affiliate.

Your sound bite must be a “grabber,” a memorable message that makes listeners want to buy your products, champion your cause, and fight your wars. If it’s short and gets their attention, it buys you more time to sell them. Your sound bite must:
Be 30 seconds in length for print, 10-20 seconds for radio and television
Explain who you are, what you represent and why you make a difference
Be customized for special occasions
Seem to be spontaneous and natural, full of excitement not rehearsed
How to Write Your Sound Bite

Determine what types of information are currently intriguing the media
Think of ways to incorporate the current media interests into your sound bite
Write whatever comes to mind without worrying about length
Circle every descriptive word you’ve written and then put these words on a separate sheet of paper in order of importance.
Review each word and ask whether they are the most descriptive words available. If not, change them.
Draft a sound bite consisting of one or two sentences – using the most important words on your list.
Read your sound bite aloud. Change whatever sounds awkward.
Practice, practice, practice.
Think of the sound bite as money, because every time you use it, someone considers paying you.

1. Do you know who you are and what you do?
2. Can you express it positively and clearly in under 30 seconds?
3. Do you always carry your business card and ask for others?
4. Are you impressed by the quality and design of your materials?
5. Are you consistent in creating the image you desire to project?
6. Is your information completely truthful and not over hyped?
7. Do you know what’s special about your story?
8. Can you specifically define your potential customer?
9. Have you written an article about you and your business and

sent it with a photo to your media list?
10. Do you send your materials or articles out six weeks before

the publication’s deadline?
11. When something exciting happens with your business, have

you sent out a press release?
12. Do you have a media list appropriate to your business that will

reach your clients and potential customers?
13. Are you thoroughly familiar with the media you have on your

list?
14. Do you follow up on anything that you have sent to the press?
15. Are you prepared to respond with five or six “why I’m news”

points to the media’s calls to you?
16. Do you update your media list every three months?
17. Do you stay in touch with your media contacts on a regular

basis?
18. Do you send acknowledgment notes to those who refer

business or support you in other ways?
19. Do you participate in social and community activities?
20. Do you help others get business by networking?

1. Type, never handwrite. Double space, use BIG margins, and leave lots of white space.

Editors use the white space to edit.
2. Avoid BIG letterheads. They take up space on the page and can shout, “my message

is weak, but look at my credentials.”
3. Type the press release on your stationary.
4. Name the contact. Skip a few lines below the letterhead and list the person to call for

more information. Listing a home phone
(or cell phone / beeper) in addition to the business number indicates your willingnes

to  be helpful. It is best to have the contact
someone else other than the President or owner of the business.
5. Provide release instructions. Either FOR IMMEDIATE RELEASE or FOR RELEASE

MONDAY JUNE 8TH. Do not leave too long a time, though, or your release
will likely be buried or forgotten. If possible, leave off the date so you don’t become

dated.
6. The headline should catch their attention, snappy without giving away the whole    picture.
7. The first two words are the place where the story originates (city, state) put it in parentheses and put three dots after.
8. Write concisely. The first paragraph should answer the 4W’s: who, what, where, and why.
9. The mechanics: Keep the release to one single page, if possible. If you need more

than one page to complete the release put - “more” - at the bottom
center of the page and be sure the pages are numbered. The succeeding pages should

be “slugged” that is, tagged with an identifying headline or
subject reference, for example: “ANOTHER GREAT SEMINAR - 2?.
10. When you reach the end of your press release, use either four # signs centered in

the page or - END - centered in the page.

During our research for “Networking Magic, people repeatedly explained that they were not good networkers because they couldn’t remember the names of people they met. Successful networkers also revealed that they constantly struggle to remember names. Since most of them had some loose memory system, most of which didn’t always work, so we turned to an expert.

Public speaker and marketing consultant Ken Glickman suffered from a faulty memory for names so he created a system that has trained him to remember well over 100 first names. Glickman concentrates on first names, which he feels is sufficient for networking meetings and events. However, he is clear that his system is a short-term approach. So don’t expect it to work when you come across someone out-of-context who you met briefly at a conference last year.

According to Glickman, “Most people don’t remember names because they don’t really listen in the first place. However, they do remember people they like and admire because they pay attention to them.”
“Everyone’s favorite word is their own name. So if you want to make others feel important and good about themselves, call them by name.” Glickman explains. “You can’t make them feel special if you don’t remember their name. And if you pretend that you know someone’s name, you’re usually going to get caught and no longer seen credible. People infer that if you’re lying about that, what else are you untruthful about?”

To address his inability to remember names, Glickman developed a three-step technique that forced him to concentrate and listen. By mastering Glickman’s system, you can teach yourself to remember those you meet. You can also avoid embarrassing moments when you can’t recall the name of someone you just met. Improving your memory for names should help you network better and more confidently.

When Glickman meets someone new, he:
1.      Deliberately shakes his/her hand and repeats his/her first name several times during their initial conversation. For example, he might say, “Joe, it’s nice to meet you. Where are your from Joe? And how long will you be here Joe?” Or, he will introduce Joe to someone else and say, “Joe this is Harry.  Harry, Joe is here for the meeting.”
2.      As soon as he/she walks away, but within 10 to 15 seconds, Glickman visualizes the person’sface in his mind and repeats his/her name.
3.      About 30 seconds later, Glickman looks around the room for that person and when he spots him/her, has says his/her name. Glickman’s process requires you to listen, focus and connect the names and faces in your mind.

The more you do it, the better you get. When Glickman forgets peoples’ names, he goes right up to them and states, “I’ve been having trouble remembering names,” and he asks them their names. Glickman believes that when you admit not knowing their names, you can create mental block and the quickest way to clear that block is to immediately ask.

Similarly, when you meet someone and can’t remember his/her name, don’t bluff or pretend. Promptly say, “I remember your face and I enjoyed our conversation so much last time, but I’m sorry I’m having trouble with names and I can’t remember your name.” Provide whatever context you can to show that you only forgot their name, not them. Then when they tell you their name, repeat it during the remainder of your conversation.
From my book Networking Magic (with Jill Lublin)

1. You will receive a body. You may like it or hate it, but it’s yours to keep for the entire period.

2. You will learn lessons. You are enrolled in a full-time informal school called, “life.”

3. There are no mistakes, only lessons. Growth is a process of trial, error, and experimentation. The “failed” experiments are as much a part of the process as the experiments that ultimately “work.”

4. Lessons are repeated until they are learned. A lesson will be presented to you in various forms until you have learned it. When you have learned it, you can go on to the next lesson.

5. Learning lessons does not end. There’s no part of life that doesn’t contain its lessons. If you’re alive, that means there are still lessons to be learned.

6. “There” is no better a place than “here.” When your “there” has become a “here”, you will simply obtain another “there” that will again look better than “here.”

7. Other people are merely mirrors of you. You cannot love or hate something about another person unless it reflects to you something you love or hate about yourself.

8. What you make of your life is up to you. You have all the tools and resources you need. What you do with them is up to you. The choice is yours.

9. Your answers lie within you. The answers to life’s questions lie within you. All you need to do is look, listen, and trust.

10. You will forget all this.

by Cherie Carter-Scott