New video marketing clip for you
January 21st, 2012Time to sign up for Author101U! March 1-4 in LA
January 18th, 2012Imagine a gathering of some of world’s most sought
after marketing and publishing experts ready to give
you the “keys to the kingdom” to:
- Get your book published
- sell your book to a publisher
- promote yourself using low-cost means online
to catapult your sales & exposure
- make your book a bestseller
- transform your business into a mega success
It’s not a dream.
In fact, that’s what you can expect at the upcoming
Author101 University event coming to Los Angeles Mar 1-4, 2012
Get more details here:
http://www.author101university.com
You’ll hear top publishing and marketing experts
reveal tools and techniques to get your book published
and double or triple your income as an author or publisher.
But this program is not just for established or
aspiring authors.
It is for entrepreneurs, small biz owners, speakers,
and just about anyone else looking to meet and learn
directly from some of the bestselling authors and
experts in marketing.
Speakers include…
LORAL LANGEMEIER Financial furu & Bestselling Author
CRAIG DUSWALT The rock star marketing expert
TOM ANTION Internet guru
RICK FRISHMAN Publicity and publishing expert
SCOTT HOFFMAN Mega literary agent
MARILYN HOROWITZ Hollywood Writing Coach
WENDY LIPTON-DIBNER Speaking Expert and Best Selling Author
PETER HOPPENFELD Literary attorney and agent
KEN ATCHITY Literary Manager and Movie Pruducer
BRUCE BARBOUR Mega Literary Manager
HOBIE HOBART Branding Expert
JUDITH BRILES Book Shepherd and Consultant
GARY GOLDSTEIN Hollywood Producer (Pretty Woman and others)
JIM KWIK Memory and Internet Expert
STEFANIE HARTMAN International Marketing Strategist
MICHAEL KOENIGS Producer, Trainer, Internet expert
DAVID HANCOCK Publisher at Morgan James Publishing
DOV BARON International Marketing Expert
and many others to be announced!
There will also be many AGENTS, EDITORS, AND PUBLISHERS
on special panels looking to meet you and willing to share
their coveted industry secrets. Meet and greet with Agents
on Saturday and Sunday morning. They are looking for you!
Mega Literary agent Bill Gladstone signs up several new
authors at every event!
The last Author101 University Seminar sold out weeks
before the event!
This event sells out EVERY YEAR so sign up now and
BRING A FRIEND FOR FREE!!!
Get more details here:
http://www.author101university.com
See you in March!
Rick
P.S. Be prepared to learn very specific tactics, insights,
advice and tools of some of the very best marketers.
You need to see what’s happening at this live event…
especially if you don’t have a killer plan for 2012!
Seats are very limited. Don’t allow this one-time shot
at meeting experts dedicated to helping you get your own
action plan together slip by.
http://www.author101university.com
PS: COME TO AUTHORMASTERCLASS with Dov Baron and Rick on March 1
http://rickdovmasterclass.com/
New Wednesday Video Tip- Jan 11
January 11th, 2012New Wednesday Video Tip
January 4th, 2012Wednesday’s marketing video
December 21st, 2011You have to be an author
December 18th, 20116 Steps to Getting Published
December 2nd, 2011BOOKS ARE SOLD ON CONSIGNMENT
November 22nd, 2011Publishing—the New York version—has been around for 75 plus years. Also known as the Depression Model, here’s what it looks like:
IF THE BOOKSTORE SELLS THEM - THE PUBLISHING HOUSE GET PAID MONEY IF THE BOOKSTORE DOESN’T SELL THEM- THEY CAN RETURN ALL THE BOOKS
IF IS OK TO HOLD THE BOOKS FOR SEVERAL MONTHS AND THEN SEND
Archaic? You bet. And still, the vast majority of New York houses embrace the model; and authors scramble to enter into these medieval contracts for the “prestige” of being “under contract.”
Authors literally give their rights and souls away for the “honor” of being published by a “real” publisher. Here’s the truth: it’s very, very difficult to get a deal that has any bones to it today. For every Tim Ferris breakout (The Four-Hour Work Week), there are 10,000 wannabes that have books fall on their written faces. Unless you, dear author, land in the top five percent, your big time publishing experience will most likely be one big time let down, sucking wind. Deals are hard to come by; every major publisher is downsizing and editors are downright fearful.
We suggest you breathe deeply and consider your options. The New Big Four Is there hope? Is there an out? Could there be a better way to get published? Absolutely, and we are here to show you why and how. More and more authors are opting to go solo, creating their own publishing houses. Why—simply this: It’s about quality; it’s about timing; it’s about control; and it’s about money.
The quality of the books published by mainstream publishers has changed. Paper is thinner; interior designs are iffy; and editing is so-so. The reality is, today’s savvy author can create a better product, make money, and have a good time in the process. And not gasp for air.
Authors want input on how their books look and what they say. With a traditional publisher, cherished titles morph; and decisions about how the book will “look” are made without the authors input or OK. Control flies out the window. Messages and timing are always critical—unless a book has been “fast- tracked” by a publishing house … meaning it’s being pushed to get out What’s What in Publishing Today …
within a few months—expect a book to be published 18 months after it’s accepted by the publisher. Eighteen months is a long time—when you want your message out now. Your hot idea could be obsolete by the time your printed word appears. Here today, gone tomorrow.
Finally, the money issue can be shocking. Traditional publishers pay between 10 and 15 percent royalties on the net or retail price of the book— it’s all in the contract—contracts after the year 2000, leaned toward the net number. Why is that important? Simply this—the average non-fiction book sells less than 6,500 copies. At the end of 2009, reports coming from New York indicated that overall sales for mid-list books (not the Jim Collins, Tim Ferris type of books) were in the 3,000 to 4,000 range. This won’t seed your retirement nest egg.
Indeed. The old days, are, well, old. Dinosaurian. The new model of author, as publisher, has birthed. And we think it’s a very, very good thing.
Here is a Sunday Rick Video for you
November 20th, 2011Here is a Sunday “Rick Tip” for you