Rick Frishman’s Blog

This year you will become an author! I am bringing agents, publishers, editors
and publishing experts to Author101University.
You will also meet marketing and internet experts who will teach you how to
explode your business and make a lot more money- Starting now!
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This is not just for authors and want to be
authors. This is for anyone who wants to learn how to market their business!
The econony sucks- don’t participate in the recession- This is your year!!
http://www.author101university.com
——–
Oct 28-Author Master Class with Barbara De Angelis-
9 am to 3 pm one on one with Barbara and Rick……
and http://www.authormasterclass.com for day with Barbara and Rick
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After you develop a relationship with a contact, don’t talk business until you’re absolutely certain that your contact will be receptive. If you feel that asking for help would kill the relationship, back off and live to fight another day. Ideally, by the time you ask for help, you will have given your new contact leads or connected him/her with your network partners.
When you’re ready:
•    Be direct and totally honest
•    Explain precisely what you need
•    State exactly how your contact can help
•    Inquire if your contact knows others who might help
•    Point out what you have to offer
•    Stress the importance of your contact’s help
•    If your contact gives you a lead, request permission to use his/her name
•    Ask how you can repay or help your contact
•    Express your gratitude for your contact’s help

Most contacts are realists who understand the reciprocal nature of business. If they like you, owe you, or better yet,
if they believe in you, they’ll be happy to recommend you. It’s good business and if you do well, it will make them look good.
When you approach contacts:
•    Try to get three leads. Expect your contacts to be cautious until they’re convinced

that you consistently deliver high-quality work
•    Be patient and persistent
•    Ask for the chance to prove yourself and
•    Take less, or nothing at all, to get your foot in the door.

Referral fees

Clarify in advance whether you contacts expect referral fees. If they do, clarify exactly how much they want. Quantify the amount or percentage they expect and make sure that you are both in full agreement. In some businesses and localities, referral fees are unethical. Since the rules vary from place to place, check out what’s acceptable where you transact that business.
When you get business via a referral, find ways to show your appreciation you’re your contact can’t or won’t accept a referral fee, consider giving a gift, a gift certificate, tickets to an event, a charitable contribution or perform extra or personal work for them to say thanks. Gestures of gratitude are greatly appreciated and are good business.
Action steps
1. Write three icebreakers to start a conversation with a stranger.

2. Write three exit lines to leave a conversation that is no longer productive.

3. List the names of 20 people you know who could help you the most.

4. Compose a letter asking the 20 people on you list to meet you for 15 minutes.

Meet great people at Author101University Oct 29-31 in Vegas
http://www.author101university.com

Don’t Wait for Everything to Be “Exactly Right”

Because we live in a less-than-ideal world and usually fall well short of being omniscient, it is usually not feasible or realistic to wait until all the facts are in before making a decision or launching a new venture or project. Perhaps Napolean Hill, America’s original positive-thinking guru, said it best: “Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”

WHAT IT MEANS: Last month, a friend of mine left his full-time job to pursue his eBay sports memorabilia business full-time—something he had been thinking (and agonizing) about for several years. What made him do it now? I wondered. “Because I finally realized that it was now or never,” my friend replied. “There was never going to be a guarantee of success—nor was there much chance of me being able to do everything right. Sooner or later, it just comes down to taking a deep breath and doing it. You can plan until the cows come home, but until you actually do it, it’s just a dream.” My friend had come to realize what many successful managers already know: you usually don’t have all the right tools or information or perfect plan to do what needs to be done. The challenge is to get things done anyway—maybe that’s why it’s called managing. Don’t get bogged down by the idea of perfection. It doesn’t exist. Take action now.

ACTION PLAN: Think about two or three places in your business life where you’re waiting for things to be “just right” before you take action. Consider what can be done to make progress in those areas. It is always reasonable to consider the risks of any endeavor and strive to minimize them, but “paralysis by overanalysis” can delay or prevent you from implementing the changes your business needs to grow—and that’s also risky.

EVEN BETTER: Don’t be a perfectionist! As a manager and a human being, you will rarely if ever have all the resources you need (including information) to make easy, foolproof decisions. There is a difference between making well informed and fully informed decisions—and the latter can be a lot more unrealistic and unnecessary than you might think.

Come to Author101University Oct 29-31 in Las Vegas
http://www.author101university.com
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