Rick Frishman’s Blog

On the way to Author101University in Las Vegas

Mark Victor Hansen and 15 other speakers will be teaching Oct 30-31

See you there

http://www.author101university.com

As I promised in my last tip, here’s another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer’s attention virtually every
time … (Please forward this e-mail to anyone it might help)

* Pitch Formula: “How to find _________ without _____________”

And here’s a couple of examples of how you might apply it:

Show Pitch: “How to find out how much money someone makes
without them knowing out about it”

Show Pitch: “How to find that long lost high school sweetheart
without spending a fortune on a private investigator”

Or how about “How to find out how your spouse really feels about
you … without asking them a single question.” Any time you can
offer people the chance to get something they want, without having
to “jump through the hoops” or “pay the price” that they would
normally expect to, you will have their undivided attention.
More from Alex Carroll at http://www.publicityvault.com

A word about helping -
The ideal time to build your network is when you are in a position to help others and you don’t need their help. Or as President John F. Kennedy advised, “The time to repair the roof is when the sun is shining.” Stephen Burgay, Senior Vice President of Corporate Communications for John Hancock Financial Services, calls this “implicit networking” because you have no agenda.

In contrast, “explicit networking is when you have an agenda such as needing a job, wanting to change jobs or being on the move.” Implicit networking builds goodwill and can position you for tomorrow. Help others whenever you can because it might motivate them to assist you when you need help. Usually, you need networking most when you are no longer in a position of power. So give early to build relationships that transcend changes in your circumstances. Give generously and gladly.

Don’t just fill expectations - exceed them - exceed them beyond your contact’s hopes. Don’t brag or broadcast your generosity to others or repeatedly remind those you helped of your largesse. Create an example of generosity that others will admire. To build your network, give your product or perform your service for free to the right people. Write it off to goodwill; consider it an investment. Usually, people are more willing to try things that are free and will remember when they receive something of value, especially when it comes at no cost.

The object is to get your product or service out there, to let its quality speak for itself and to impress those who are in a position to help. If it’s really good, your contacts will spread the word and endorse you, your product, or service.

See you at AUTHOR101UNIVERSITY Oct 30-31 in Las Vegas

http://www.author101university.com

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to “new voices in fiction,” on the same entrepreneurial basis as that of Morgan James’ successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred copies of their works.

The fiction imprint, New Ink Press, will be headed editorially by Kenneth Atchity, of Atchity Entertainment International from its west coast office in Los Angeles. “The entrepreneurial approach,” Atchity said, “is a pattern that was followed by some of the greatest novelists in history, including the Bronte sisters, Thomas Hardy, and Jane Austen and I see no reason why it doesn’t apply to these tumultuous times as well.”

Morgan James will manage all production and business matters from New York. Hancock says, “We’ve long contemplated capitalizing on our success in nonfiction to extend a hand toward launching new fiction as well.”

“In the most difficult market for new fiction I’ve ever seen, New Ink’s goal will be to launch stories and voices worthy of public attention that are simply too risky for the brand-oriented major publishers. We’re hoping to have ten to twenty quality commercial titles the first year,” Atchity says, “expanding to fifty or more by year two.”

AEI has been involved with book titles such as Dacre Stoker and Ian Holt’s Dracula: The Un-Dead, Noire, Alaya Johnson’s Moonshine, Royce Buckingham’s Demon Keeper and Goblins, Jesse Ventura’s I Ain’t Got Time to Bleed, Steve Alten’s Meg, James Michael Pratt’s The Last Valentine, and Ripley’s Believe-It-Or-Not! Atchity’s company will also manage both foreign publishing rights and all dramatic rights for New Ink.

Novels will be selected with a view toward their viability as dramatic entertainment as well as for their commercial and/or literary merit. New Ink welcomes entrepreneurial authors of completed novels, including Young Adult and graphic novels, that have commercial crossover potential in any genre, with an eye toward adaptation to film and television.

Completed manuscripts should be sent, along with a full marketing plan, to Dr. Kenneth Atchity, New Ink Press, 518 S. Fairfax Avenue, Los Angeles, CA 90036.

1. SHOOT THE DOGS EARLY –Rick Frishman- Publisher-Morgan James Publishing

When you hire a pr person or firm- You will know pretty quickly if they are working out. I have found in my career that when I had to fire someone- by the time I do it- I know I should have done it 6 months ago.When you know- you know. Don’t wait. Get the dead wood out right away. If it is not working- don’t wait- do it fast and get someone else - It will make your life easier. Don’t stay with a practitioner who is lousy- shoot them early- and move on!

For more tips go to http://www.rickfrishman.com

See you Oct 30-31 in Vegas

http://www.author101university.com