Rick Frishman’s Blog

You are on a radio or TV show being interviewed about your new book. Congratulations! Your publisher tells you “PUSH THE BOOK- PUSH THE BOOK- YOU ARE THERE TO SELL-” Well - Yes and No. Often authors are trying to sell their book so hard that they turn off the host and the audience. There is a quid pro quo here. The host will introduce you as the author of your book in the beginning. Then maybe in the middle of the interview- and hopefully once at the end. That is great!. You want him to promote your book - not you.

But if you keep talking about it- you will come off as a pushy- pain in the butt author- and we don’t want that. Your job is to teach the audience- make them fall in love with you. Not to just sell your book. So what are the 3 words that you NEVER say in an interview ‘IN MY BOOK”. You can refer to it by using the title… IE: When I was researching Where’s Your Wow- I interviewed 100 CEOs and they taught me that….

learn more at http://www.author101university.com Oct 30-31 in Las Vegas

2 hour free teleseminar with Tom Antion and Rick Frishman

enjoy:

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As I promised in my last tip, here’s another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer’s attention virtually every
time …

* Pitch Formula:  “____ things you need to know/must do before
you _______”

And here’s a couple of examples of how you might apply it:

Show Pitch:  “7 things you need to know before you create your
will”

Show Pitch:  “5 things you must do before you move”

This formula is virtually limitless in terms of application. Just
fill in the blank with anything that people do … plant your
spring garden, take your kids trick-or-treating, quit your job,
try an online dating service … and then once you’re on the show
you’ll be telling them what they need to know or do before they
start.
More from Alex Carroll at http://www.publicityvault.com

Meet Alex Oct 30-31 at Author101University

http://www.author101university.com

As I promised in my last tip, here’s another great
fill-in-the-blank formula you can use to create a show pitch
that is guaranteed to grab a producer’s attention virtually every
time …

* Pitch Formula:  “How the new _______ impact/s your _________
… and ___ things you need to do about it now.”

And here’s a couple of examples of how you might apply it:

Show Pitch:  “How the new wireless cell phone headsets impact
your brain … and 5 things you need to do about it now.”

Show Pitch:  “How the new tax code regulations impact your
retirement plan … and 3 things you need to do about it now.”

A simple formula to use anytime a new development or technology
has an impact on people’s lives in some way. In terms of this
formula, the impact is more effective if it is negative … but
it could be a positive thing too.

More from Alex Carroll at http://www.publicityvault.com

Meet Alex Carroll and 15 other marketing experts at AUTHOR101UNIVERSITY

OCT 30-31 in Las Vegas

http://www.author101university.com