Rick Frishman’s Blog

Fifteen Things the Media Loves

1.      News - News is not just about information, it’s about
communicating value and benefit for their audience.
2.      Brevity - State what you’re pitching and how it will
help their audience in a short, concise message.
3.      Knowing Targets - Research the audience you want to
reach and the media that reaches that audience. Then
customize your pitch to the outlet you are pitching.
4.      Relationships - Build a relationship rather than try
to sell a particular story.
5.      Preparation - Do your homework and be ready to deliver
what the media needs. Have materials to send.
6.      Broad Appeal - Create stories that reach a wide
variety of individuals with broad themes.
7.      Ties - Try to tie your story into a larger news event -
if it makes sense to do so.
8.      Experience - The media likes to know that other media
is paying attention to you so send articles and tape
9.      Visualization - Use visual terms to create graphic
images and colorful anecdotes to illustrate your point.
10.     Celebrity Tie-Ins - Products linked to celebrities
usually get more ink and air time. Is what you’re
speaking about something you can link to a celebrity?
If so, bring it up to the media.
11.     Prompt Response - Time is of the essence, especially
to reporters on deadline. Send what the reporter needs
as quickly as possible.
12      Courtesy - Be polite and respectful to everyone,
receptionists included. Learn how to pronounce a
reporters name before you speak with them.
13      Visual Aids - Send charts, graphs, and photographs
that a reporter can use to quickly illustrate your
merit to an editor.
14      No Road Blocks - Smooth the way and remove all
obstacles that could derail or weaken your story.
15      A Pleasant Attitude - Be pleasant, enthusiastic and
professional. See yourself as a valuable resource and
become someone the media enjoys associating with.

An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.

see you at author101university in Las Vegas Oct 30-31

http://www.author101university.com

#1 Surfin

Need a solid web hit? Currently featuring over 10,000 reviews in more than 40 different categories http://www.BookReview.com is a great source, especially for smaller publishers and self-published authors. They have over 100 qualified reviewers dedicated to covering books so visit them today and find out how to submit your latest titles.

Looking for a book fair in Cairo, Egypt? Or one a bit closer to home? Have we got the site for you!

http://www.loc.gov/loc/cfbook/bkevents.html is chock full of information about book fairs, storytelling festivals and other literary happenings across the United States and beyond. Each event has contact information and is hyperlinked, so discover the book fair of your dreams!

Whether you’re looking for the hottest restaurants, clubs, concerts or museums, http://www.citysearch.com has great listings and ratings for exciting places to explore in over 75 U.S. cities and numerous international cities. Look what it has to say about Göteborg, Scandinavia: Bohusläns teater kommer och spelar Shakespeares Titus och Andronicus medan publiken försöker äta sin lunch tyst nog för att kunna njuta av skådespelet också. WOW!

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#2  Writing a Non Fiction Book

To write a nonfiction book, it’s crucial to set achievable goals and create workable plans to achieve them. Unless you’re into experimentation or just want to meander along for the ride, you need a road map; you need to know where you’re going. You must be clear about your objective, what you want to achieve. So, the first step is to clarify your goals.

Understanding your goals can be elusive and that they too can change. The first goals that pop into writers’ minds are not what they truly want. Or they mature and develop and their goals and values change.

The best way to determine your actual goals is to ask yourself nonjudgmentally why you want to write a book. Be honest. Dig deep to find the actual reasons why you want to write your book, because they can influence the choices you make and the direction you chart. Do you have a point to make, a story to tell, or a feat to accomplish? Admit if you want fame, fortune, and recognition, but understand that they may be difficult to attain.

Before you begin to write, after you are clear on why you want to write, create a step-by-step plan. Think about the best way to get information and understand your topic, how you can find out what you should read and whom you should interview. Assess the competition, learn how you differ, and identify your niche.
Set financially realistic goals, which means don’t expect to make a fortune from your book. In fact, don’t write a book to make money, because you will probably be deeply disappointed. As Louis Patler points out, even books that sell well may make questionable financial sense.

More on getting published at AUTHOR101UNIVERSITY on Oct 30-31 in Las Vegas

http://ww.author101university.com

Suppose you could make $2,500.00 to $10,000.00 or more simply by giving a 90-minute speech based on your book (or expertise if you don’t have a book). Would you be interested?

If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a free telephone seminar on Thursday, July 9th on which you’ll hear him interview author/speaker James Malinchak on how to get started giving paid speeches — even if you’re a complete unknown in your field. Speaking is one of the best ways to dramatically increase your income as an author (or anybody with expertise).

In fact, I know many authors who make 90% or more of their incomes from speaking and less than 10% from book sales. Whether you’re already a veteran speaker or you’ve never given a paid speech before, you’ll still benefit from James’s strategies. Steve has been speaking for years and has been pleasantly surprised how much he’s learned a lot from him.

Steve’s offering this free “teleseminar” on Thursday, July 9th at your choice of two times: either 2:00 pm Eastern (11:00 am Pacific) OR 7:00 pm Eastern (4:00 pm Pacific) Go here now to register for Thursday’s call: http://www.SpeakerTrainingTeleseminar.com/?10065

Here’s just some of what you’ll discover: *

How to find companies and organizations who already have a budget to pay speakers like you handsomely — even if you’re not famous or well-known in your field. *

Why you should never accept less than $2,500.00 to give a speech — even if you’re a complete unknown with an ‘ordinary topic’ — and what to do to easily get that fee. *

Five critical steps for landing speaking engagements when you don’t have a lot of time to spend marketing yourself. * Why you don’t need a demo tape or a fancy speakers kit to land speaking gigs, but what you DO need to give them instead. *

How can experienced speakers can raise their fee and get it. * Proven ways to brand yourself and your message in a way that will prompt a flood of requests for speaking engagements.

* Four actual case histories of speakers who have gone from not knowing anything about the speaking business to making a six-figure income as paid professional speakers.

* How to put on your own ’sold out’ seminars and workshops. * Five other ways you can make money beyond the speaking fee you receive.

* Three critical things to ask for when negotiating with the meeting planner to make the most of the opportunity. * Which topics colleges and corporations are most interested in having speakers address. (AND MUCH MORE!!!)

Again, to register for Thursday’s call go here now:

http://www.SpeakerTrainingTeleseminar.com/?10065

You’ll be glad you did!

WANT TO GET RICH? WHY WAIT? Publishing? 2500 best sellers in Ten Years including most of the big Chicken Soup Titles ( and the original Chicken Soup launch ) the current NO MATTER WHAT Million Dollar Advance from Super Star of the Secret Lisa Nichols, to when Mars and Venus Collide. One place “warp drives” authors and no place sends more authors to number one, which is why I’m teaching at www.ceospace.net with my team the week of July 21st in Las Vegas Nevada.

If your in business and you want a short cut to double your income and triple your time off take a four day retreat and run your business in 90 minute breaks, from CEO SPACE this July. If you want to rush your book to the top, make the second half of the year count. If you have teens open them to the number one entrepreneur program on earth that improves more study habits and grades for teens and teaches them from credit management to communication advanced skills ‘everything they need” all in a week. Plus they have so much fun. Bring the entire family we all are.

If you want to get RICH and you do NOT WISH TO WAIT then the one place that provides a money back guarantee that you WILL is waiting for your ten minute video review – click www.ceospace.net and if you see only one Video this Fourth of July, see Lisa Nichols film on the cover page – click and play over an orange juice and you will CHANGE YOUR INCOME AND CHANGE YOUR LIFE. Founder Berny Dohrmann’s son, just received his Purple Heart before the Fourth of July at Camp Jejune. He and four other Purple Hearted United States Marines, being medically discharged this fall, have been given permission by the Marine Corp. to attend CEO SPACE to learn how to “go into business” versus try and find a missing job out there in the recession.

They put themselves in harms way leading out front, and now they want to lead the nation out of recession by creating jobs and employments, at age 22. Puts a new thought to the mustard on the Fourth. My request is for all the prices paid for our Freedom, you take ten minutes and click this Holiday Lisa Nichols film as you remember, on the Fourth of July 2009, Freedom is what we the people make of it.

If you register and say my name a sponsor you get $1000. off !
Happy Fourth of July

Rick