Rick Frishman’s Blog

You are on a radio or TV show being interviewed about your new book.
Congratulations! Your publisher tells you “PUSH THE BOOK- PUSH THE BOOK- YOU
ARE THERE TO SELL-” Well - Yes and No. Often authors are trying to sell their book
so hard that they turn off the host and the audience. There is a quid pro quo here.
The host will introduce you as the author of your book in the beginning. Then maybe
in the middle of the interview- and hopefully once at the end.

That is great!. You want him to promote your book - not you. But if you keep talking about it- you will
come off as a pushy- pain in the butt author- and we don’t want that. Your job is to
teach the audience- make them fall in love with you. Not to just sell your book. So what are the 3
words that you NEVER say in an interview ‘IN MY BOOK”.  You can refer to it by using the title… IE:
When I was researching  Where’s Your Wow- I interviewed 100 CEOs and they taught me that….

Learn more at Author101university on May 28

http://www.author101university.com

Lots of great information here:

http://www.successsystemsnow.com/newsletter/email04032009.html

See you at Author101University on May 28 with Mark Victor Hansen

http://www.author101university.com

I am now a publisher and people contact me about 50 times a week about publishing their book. Literary agents get over 100 query letters a week. You know what - we hate it if you haven’t done research on our company. Before you write a literary agent- check out their site. Know what kind of authors they handle. Know everything about the agent- where they went to school, have they written any books- who their wife or husband is! Do your research.

I hate it when someone sends me a novel- I don’t publish novels-and if they read my site they would know it. If you haven’t done your research- you just look like a bozo. Here is a quiz I sometimes ask to figure out if they have done their research- On every site I have- in my bio the last line is about my family and ends with info on my dog-

If they know my dog (now dogs) names- I know they have done their homework- and they are miles ahead of everyone else-

A little research goes a long way-

Come to http://www.author101university.com on May 28th

You can now bring a friend for FREE.  If you are going to BEA I have rooms at $189 per nite.

So come and meet Mark Victor Hansen - and a panel of agents, editors and publishers who want to meet you. This year you will be an author- I guarantee it