Teleseminar today Tuesday!
Tuesday, December 30th, 2008promote your own book, product or business, you’re invited
to a free telephone seminar on Tuesday, December 30th:
http://www.SponsorshipTrainingTeleseminar.com/?10065
Happy New Year everyone!
Archive for December, 2008
Play Nicely When You Are In The Sandbox
Friday, December 26th, 2008
Whenever you are in a greenroom and about to do a media interview- play
nice with the other guests. Yes you are all fighting to get as much time
as possible- but if you make friends with your fellow guests before you go
on the air- great things can happen. I recently appeared on Fox Business
News and met fabulous people in the “ greenroom” ( the room you sit in
just before you go on the air). I got their cards, gave them copies of my
book and asked them how I could help them.
I did not realize it at the time- but these people were about to be on
the show with me and were there to help the hosts interview me! Thank
goodness they were now my buddies- Be nice to everyone- You never know
when they will show up in your life—– a year from now- or in 10
minutes when you are on the air.
More tips at http://www.rickfrishman.com
Video of opening bell at NASDAQ
Friday, December 19th, 2008Huge discount on Top National TV Show Database ’til Friday**
Thursday, December 18th, 2008Quick reminder: This offer expires tomorrow …
**Huge discount on Top National TV Show Database ’til Friday**
Steve and Bill Harrison (publishers of Radio TV Interview
Report) are offering a year-end special on their database of
the Top 259 National TV Talk Shows starting today, and as one of my
subscribers, you can get a huge discount ($200 off) if you order
it before Friday (Dec. 19) afternoon at 5PM Eastern.
Visit:
http://www.FreePublicity.com/freetvlistings/?10065
(You can check out several sample listings there as well)
They are also including three very cool bonuses along with their
TV database if you take advantage of this offer:
1. A half hour one-on-one consultation with a former producer
for the Montel Williams show and …
2. A bonus report titled: ‘Getting On Oprah, The Unofficial Guide
To Appearing On America’s Top Talk Show’
3. The next update to their TV database … absolutely f.ree!
More details below …
———-
If you’ve been on my list for awhile, you know I rave about this
database all the time. It’s just like my database of all the top
radio shows, except it’s for TV. If you want to get on the big TV
shows, you need this database.
They list all the contact and pitching info for shows like: Oprah,
Good Morning America, The Today Show, 60 Minutes, Larry King,
20/20, Letterman, Montel, The View, Regis & Kelly, 48 Hours,
Dr. Phil, 700 Club, Fox News, CNN, and the list just goes on and
on and on. If it’s a big TV show, it’s in here.
They go into great detail with each listing telling you who to
pitch and how to pitch them, and they also tell you what kinds of
guests they look for … and which ones they don’t.
For example, you’ll get answers to questions like these: What
does Jay Leno’s producer say is the only way to contact the
program? How do you pitch a segment idea to Dateline NBC? Which
shows say they ignore all unsolicited faxes? Which producers want
to be pitched by email - which get incredibly annoyed by it? What
should you not do when pitching The View? … etc., etc.,
It’s the best … and it comes with my highest recommendation.
Again, visit:
http://www.FreePublicity.com/freetvlistings/?10065
/ by
Friday at 5PM Eastern.
Get Free Report on how teleseminars can sell tons of books!
Monday, December 15th, 2008One of the hottest ways to promote and sell books is with teleseminars. There are authors who are using them to have greater visibility, market reach and name recognition. Get a free report on how to get the most out of teleseminars at http://www.kickstartcart.com/app/?af=635664
NASDAQ Opening Bell Ceremony Wed Dec 17
Saturday, December 13th, 2008Morgan James Publishing has been invited to Ring Opening Bell at NASDAQ MarketSite along with Authors of New Book, Do Your Giving While You Are Living! (http://www.DoYourGiving.com)David Hancock and I will join authors Edie Fraser and Robyn Spizman at MarketSite in New York City on Wednesday, December 17th 2008 (THIS WEDNESDAY). Serving as the epicenter for NASDAQ news and events, MarketSite is located in the heart of New York’s Times Square. Each day MarketSite hosts some of the world’s most prestigious business leaders to preside over the Market Open.
Here is picture of Rick Friishman and David Hancock right after ringing the bell:
About the Book:Not Only a Book, it’s a Mission… With the support of corporate and non-profit leaders, outstanding philanthropists, dedicated volunteers, celebrities, ambassadors for change, and innovative activists working to better humanity, Do You Giving While You Are Living has become a movement. Its mission is to encourage every single person to seek out a personal style of giving and determine the ever-evolving answer of why we should give now. Readers will join us as we share the truth and a behind-the-scenes look at giving through the eyes of the most dedicated and knowledgeable individuals on earth. After reading this book, readers will never think of giving in the same way… Read More at http://www.DoYourGiving.com.
Publishing Trends
Friday, December 12th, 2008|
Book publishers are publishing more titles than ever – but selling fewer copies of each. They are trying to match the ever diverse and fickle passions of the consumer. This past year, according to Books In Print, over 412, 000 new books were published. To promote those books, publishers are:
As technology changes how we get our information and entertainment, it also changes how we promote them. But what hasn’t changed, in an ever-growing competitive media landscape, is the need to promote these information products. The economic downturn, though it is impacting the publishing world, may provide a good opportunity to those who choose to invest in publicizing their books. Because some are scaling back on the number of books they are promoting, it gives those that are promoting their books a chance at less competition and more visibility. Consistent PR efforts and savvy marketing have always served a purpose, aside from generating immediate sales, which is to generate buzz for a brand, to create credibility for an author, and to advance a message. There is no question that if one doesn’t market their book it will severely hamper its ability to sell.
Publishers and authors should heed one bit of advice: even during a period of economic slowdown, one fundamental hasn’t changed — PR pays off.
get your million dollar rolodex at www.rickfrishman.com
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Another great pitch idea
Wednesday, December 10th, 2008As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time
* Pitch Formula: “How to survive ____________”
And here’s a couple of examples of how you might apply it:
> Show Pitch: “How to survive your spouse’s family reunion”
> Show Pitch: “How to survive the upcoming hurricane season”
This formula is again similar to the last two I’ve sent you in that you’re identifying something that people don’t like or are uncomfortable with, except now, instead of telling them how to get out of it or avoid it, you’re telling them how to get through it.
The secret to this formula is to find things that are unpleasant, but unavoidable.
Check out Alex Carroll’s entire database of the Biggest 1,364 radio shows in America. http://www.publicityvault.com
How to Hire A PR Firm
Monday, December 8th, 2008Below is some advice from the publicists on how to hire a publicist. Personally interview every firm or consultant that you are considering. At the least, ask them the following questions:
- How long have you been in business?
- How many books do you publicize each year?
- What kinds of books are your specialty?
- Which do you do best?
- Which don’t you handle well?
- What are your strong points, your advantages over other agencies or consultants?
- What is your plan for my campaign?
- What is the timeline for my campaign?
- What fees would you charge for my campaign?
- How much in expenses should I expect to incur for my campaign?
- How much access will I have to the strategists who design my campaign?
- How much input will I have in my campaign?
- Will I receive weekly communications on my campaign?
- What specific results can I expect to receive?
- How do I measure results?
- What can I do if I don’t receive the results promised?
- Will you refund fee payments? If so, how much?
- What specific results have you created for similar clients in the past?
- Who are they and may I contact them?
For PR firms:
- Who should I contact to get information about my account?
- Who in your firm has the ultimate responsibility for my account?
- Who runs the division or group that will be handling my account?
- Who will lead my account?
- Who is the person whom I will work with?
- What is the experience and expertise of all the team members?
- How much time will they put in on my account?