Rick Frishman’s Blog

* Pitch Formula:  “___ ways _________ avoid __________ …
and how you can too!”

Check out my friend Alex Carroll’s entire database of the Biggest 1,364 radio shows in America.
http://www.publicityvault.com

In my next tip I’ll share yet another great fill-in-the-blank
formula you can use to create a show pitch guaranteed to grab a
producer’s attention virtually every time.

check out this video

http://www.oneminuteu.com/default.taf?page=content&id=545

Here is an interesting interview about publishing

http://www.sellingpower.com/video/index.asp?date=2/1/2007

Get tips at http://www.rickfrishman.com

Teleseminar today Wed Nov 19 at at 2:00 pm and 7:00 pm

To discover how you can use his methods to promote

your own book, product or business, you’re invited

to a free telephone seminar on Wednesday, Nov. 19th

http://www.SponsorshipTrainingTeleseminar.com/?10065

Here’s just some of what you’ll learn on Wednesday’s call:

* What to do step-by-step to get a major company to

sponsor your national promotional tour and pay for

everything!

* Why the current economic downturn means more big

companies and non-profits sponsoring authors, speakers

and entrepreneurs — even if they’re not famous.

* The #1 fatal mistake to avoid making when trying to

land a deal a sponsorship deal with a Fortune 500 company.

* How to write a short proposal that gets huge companies

to sponsor you — even if you’re an unknown, self-published

author (HINT: there are five elements and he’ll reveal all

five on the call.)

Again, to sign up for Wednesday’s call go here now:

http://www.SponsorshipTrainingTeleseminar.com/?10065

*** ABOUT LITERARY AGENTS***
 
Literary agents have emerged as the publishers’ gatekeepers. They are middlemen (and women), go-betweens and facilitators. Approximately 80 percent of the books that publishing houses release were brought to them by agents.

Most publishing houses give agented submissions more attention because editors have a high level of confidence in agented submissions. They know that it’s not in an agent’s interest to waste their time because they have ongoing business relationships with editors that they don’t want to jeopardize.
 
“An agent is effectively a vendor. He or she usually has already worked on the proposal, which gives me quality control and a partner in the creation of the book,” Jeremy Katz, super literary agent, says. “The author isn’t really my partner until I buy the book, but I’m in business with the agent.”
 
Publishers rely on agents to screen submissions for several reasons:
* Cost savings. Since agents read manuscripts and proposals, publishers don’t have to hire more screeners.
* Selectivity. Literary agents usually have experience, know quality, and know what sells. They usually won’t try to interest publishers in stuff that’s weak, except when it’s written by a big celebrity.
* Insider knowledge. Agents usually have a feel for the pulse of the industry. They are adept at spotting trends and usually know what’s hot. Agents are often great talent spotters, and the good ones know what particular publishing companies and/or editors want and like.
On the flip side, publishers know that agents are commissioned salespeople and their livelihoods are directly tied to selling the books they pitch. Agents receive a commission, usually 15 percent, on whatever their writers receive.
While publishers won’t automatically sign every writer that agents recommend, they usually will read what their clients write.
 
Legally, agents represent authors; they are their sales agents. When publishers pay authors for advances and royalties, they send checks to the agents, who deduct their fees and remit the balance to their clients. Since some agents tend to work with the same publishers or editors, they can become beholden to them. This can create delicate situations and agents must balance the interests of two, often conflicting, parties: authors and publishers.
 
An agent’s primary job is to represent the writer and protect his or her interests. Much of this involves the selling of the book and negotiating the contract and fees. The work of a good agent continues long after the ink on the contract is dry.
A good agent monitors the publisher’s actions, sees that they are keeping their bargains and putting forth their best efforts to promote and distribute their clients’ books. They also are watchful for future opportunities and push for follow-up books, additional printing runs, added publicity, and other benefits.
 
For most writers, getting a literary agent isn’t easy. Agents don’t make money unless they sell books, so they’re selective about the clients they take on. Most agents simply can’t afford to waste their time and energy on writers whose works won’t sell.
Increase your chances of getting an agent by understanding the process from the agent’s perspective.
 
Note: I have a list of literary agents I work with in my Million Dollar Rolodex.
         Get it at http://www.rickfrishman.com

Where’s Your Wow on Fox Business

http://www.foxbusiness.com/video/index.html?playerId=embeddedplayerwithplaylist&streamingFormat=FLASH&referralObject=1093346&referralPlaylistId=39cd07fef0cf91993cc2914150877c3d89020568

Morgan James Publishing and Habitat for Humanity
By Susan Hyatt
While at Mark Victor Hansen’s Mega Speaking Empire Event in Los Angeles last weekend, I had the pleasure of meeting Rick Frishman with Morgan James Publishing at a VIP luncheon.  After I explained that I work with businesses to make their giving more impactful, when he handed me his business card he made a point of showing me the logo in the lower left corner indicating their partnership with Habitat for Humanity Peninsula as a Building Partner.  How great!  Such a good idea!

Today I went to their website to see what else I could find out about their partnership.  I was very pleased to see they had a link on their home page labeled Habitat for Humanity.  Clicking that link to get to the Habitat page, Morgan James was very clear about their support for the organization.  They list three main ways they support Habitat:

“Financial support – Morgan James Publishing is donating a percentage of all book sales on a monthly basis from our Global (US/UK/CA) efforts under the Habitat for Humanity Peninsula Building Partner Program for the life of each book.
Public awareness – Morgan James Publishing is raising awareness by promoting Habitat for Humanity with every book we release, both inside and outside (with authors consent of course). Creating press opportunities to promote Habitat for Humanity and prominently on our Morgan James Publishing, LLC website(s), literature, radio spots, seminars, etc. 
Mobilizing volunteers – Morgan James Publishing rolls up our sleeves and does whatever it takes to encourage and mobilize globally volunteers with an emphasis on Habitat for Humanity, including getting our own hands dirty!”
The website also said “We place the Habitat for Humanity logo on the back and inside of our books, with a statement that a percentage of the revenues from the book are donated to the organization.  We also have a large, Mercedes Sprinter cargo van with the Habitat & Morgan James logos that features our imprints and authors; we drive it to as many Habitat home dedications as we can around the country to raise awareness for Habitat and our authors.  From the van, we also give a small library of books to the new homeowners.  So at the same time when we are generating funds for them, we are also raising awareness for the organization’s life-changing work, helping low-income families build decent homes they can afford to buy. 

“Our efficient business model, enabled by our partnership with Ingram Publisher Services, makes it possible for us to participate with Habitat for Humanity in this way.” - David L. Hancock

On the Habitat site, on the Building Partners Page, they list Morgan James Publishing with a link back to the Morgan James Habitat page.  No blurb about the company or a logo but at least it was listed.  An upgrade would be for Habitat to add those for all significant business partners.

I really like that Morgan James Publishing is so clear how they support and promote their partner, Habitat for Humanity Peninsula.  They also give alot of basic data about Habitat and the work they do in the community, as well.  Definitely a best practice!  How can you upgrade your own website to do something similar?

Business Giving Strategies - http://www.businessgivingstrategies.com/

***Fun Facts***

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*  The number of possible ways of playing the first four moves per side in a game of chess is 318,979,564,000.

*  There are no words in the dictionary that rhyme with   month, orange, purple, and silver.