Stop in at Airport Bookstores
Thursday, April 24th, 20081. STOP IN AT AIRPORT BOOKSTORES
It is almost impossible to get your book into an airport bookstore- right?
Well Not necessarily. Hudson’s, Borders and other airport stores have
limited room and only sell books that they feel are great for travelling
folk. And almost all of the time you have to buy space in their stores.
However… Go in and talk to the managers. Call them up. Tell them you are
in their airport all the time and you would be happy to do a
signing/lecture in front of their stores and lure customers in. I did
this in 3 airport stores - in 3 cities in one day The managers told me
very few people ask to do this. Each store ordered about 50 books that I
signed.
Try it- the worst thing they can do is say no. There are a lot of airports
out there- and a lot of airport stores. Go forth and schmooze!