Rick Frishman’s Blog

YOU GOT TO HAVE A HOOK
–Rick Frishman–Founder of Planned TV Arts, www.rickfrishman.com

If you want the media to pay attention to you-you must have a “hook”
The hook makes you different from everyone else who is trying to get on
the air or in print. Here is a tip on how to find your hook. Most of you
will be doing one of two things:
a) you will be controversial or
b) you will be solving a problem

Think about what keeps people up in the middle of the night….. and then
solve their problem! People care about the same things.  Money, Careers,
Relationships, Health,and subsets of each one of those.

Solve a problem and you will hook them…
example: “The 5 Ways to lose 10 pounds by next week”

Remember to think in headlines and KEEP IT SIMPLE

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#3
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In addition to my work at PTA I am pleased to announce that as of January 2nd I have taken on the role of Publisher at Morgan James Publishing in New York.

My good friend David Hancock founded Morgan James Publishing in 2003 and in 2007 we published over 130 books. We focus primarily on publishing non-fiction books and are looking for authors with a “platform” (isn’t everyone!).

We work differently than other publishers. We partner with our authors and we are very committed to their success, because their success has been our success.

Most importantly I am looking for authors who are in line with our vision. We give a percentage of every book sold, for the life of each book, to Habitat for Humanity. I publish authors who also want to “give back”.

Go to http://www.morganjamespublishing.com for more information.

 Remember to get your Million Dollar Rolodex at http://www.rickfrishman.com